K-Swiss Signs Ironman 70.3 Champion Mirinda Carfrae

K●SWISS SIGNS IRONMAN 70.3 CHAMPION MIRINDA CARFRAE

(Westlake Village, CA) March 24, 2010 -- Iconic footwear and sportswear brand K●Swiss

is proud to announce its sponsorship of professional triathlete Mirinda Carfrae. Under the multi-year deal, Carfrae will represent K●Swiss footwear and apparel. Carfrae’s first race as part of K●Swiss’ roster is at the Rohto Ironman 70.3 California in Oceanside on March 27, 2010, where she will be defending her 2009 title. She also currently holds the run course record with1:20:22.

The 28-year-old Australian, who now resides in Santa Monica, Calif., has been a force since her first triathlon in 2000. Carfrae’s titles include10 Ironman 70.3 first place wins and the 2007 Ironman 70.3 World Champion first place title, the same year she was named Triathlete magazine’s “Ironman 70.3 Triathlete of the Year.” She broke the Kona run course record with a 2:56:51 at the 2009 Ford Ironman World Championships and placed 2^nd amongst the world class women’s field attempting to conquer the 2.4-mile swim, 112-mile bike and 26.2-mile run in Kona, Hawaii.

“Anyone who saw Mirinda set the marathon course record at Kona last year will understand why we would be so excited to have her on our roster,” said K●Swiss Sports Marketing Director, Erik Vervloet. “She brings a competitive fire and toughness to our brand that is unrivaled by any athlete. With Mirinda, we truly have an athlete who’s going to bring the effort and passion to everything she does. There is no quit in her! Never has been, never will be! We can’t wait to see what the future will hold for Mirinda and K•Swiss.”

“I'm so excited to be teaming up with K●Swiss running shoes and apparel, a company truly committed to making the very best products on the market which enables us as athletes to do what we do best... RACE!” said Carfrae. “I can't wait to get out there and see how fast we can go in 2010 and beyond.”

New Shoes

Running is a big part of my life.

Official "training" for a marathon I enjoy doing in June started several weeks ago. To kick off this training season, I opted to try a new pair of shoes from a brand I've not worn before.

I've been a pretty devoted fan of Asics and New Balance shoes over the years, and since Gear and Training carries an extensive line of K-Swiss shoes, I thought I'd give the brand a try.

I did a little research and decided on the K-Ona Running Shoe-there were quite a few positive reviews about the shoe and I was also pleased to see that it has garnered a lot of attention for being worn by elite athletes at various Ironman races and marathons, and I figured that if it's good enough for that caliber of athletic prowess, then it's more than good enough for me.

So far I love these shoes. My basic feedback so far is that I really like how lightweight they are, but my feet still feel like they have good support. The Flow Cool System™ provides excellent ventilation, and they make me feel fast on my feet. I have logged 60+ miles in them so far, and not one blister or lingering discomfort has been had in "breaking in" a new pair of shoes.

I am excited to see how they perform as the mileage increases over the coming weeks and months and I confident I will be psyched to lace them up on the morning of my big race.

Aimee Bone
Gear and Training
"Attacking Life and Sport Since 2001"